What is CYT? Travis Russell (and a video) explain.

You may have seen the new What is CYT? video circulating around the webiverse recently. It’s an awesome look into the CYT program as a whole and highlights kids from Affiliates around the country having a blast putting on various productions. It sort of makes me wish I was under 18 again.

And while many people had a hand in making the film, I sat down with the guy who ultimately put all the pieces together: Travis Russell, CYT Inc’s Director of Communications.

Travis, break it down for me – technically speaking, why are videos a good idea?

Videos have a much greater impact connecting with people. If you look at the analytics for different mailers, posts, and pages that contain video, its engagement is easily 3-5 times higher than content without video.

A few CYT Affiliates had been asking for quite some time for a short video that would act as a “teaser trailer” to explain what CYT is. With the Spring 2014 shows quickly approaching, the time seemed right so I sifted through hours of footage and selected the best clips.

The video is super rad and I know it took a lot of work from a lot of people. Let’s give credit where credit is due.

Most of the footage came from CYT Lafayette and their amazing videographer John Rabalais from Focus Productions. Some of the footage was from Corrie Cooper from CYT NYC, and CYT San Diego. I did most of the editing which was fairly easy due to the great “CYT Theme Song” written by CYT Inc’s own Renee Kauffman.

I know nothing about making a professional video. Take me through the process.

First, using Final Cut Pro 10, I laid down the music track and marked any key music changes that needed to be on beat. I laid in the clips we selected and then trimmed each transition. The hardest part for me, not being skilled with words, was coming up with concise, explanatory text. Being simple with your text is hard.

Yes, it is. Thank you for acknowledging. Continue.

I previewed the whole video a few times making little tweaks and changes. Once it’s done you have to export it, upload it, and share it with the world. I can only watch it a few times before I go crazy wishing I had more time to make it even better.

Spoken like a true creative.

The hope is to one day be able to curate quality footage from all CYTs so everyone is represented. I hope to make many more videos about CYT so we can really get the message out about why arts education and teamwork are so important.

Thanks for the insights, Travis!

You can watch the video on YouTube, and then head over to CYT Inc’s Facebook to share it with your network of peeps.


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